Case Study: SunWest Credit Union boosts organic traffic and customer engagement with Webflow

How SunWest Credit Union found more security, flexibility, and customers with Webflow

SunWest Credit Union needed a new website to support a three-year rebrand, but its small marketing team had little control over the old platform. Using Fiserv as its CMS, the team could not edit the site design or add pages without help desk requests, and duplicate .aspx pages were hurting SEO and analytics.

SunWest switched to Webflow and built the site with guidance from the Webflow Enterprise team. The new site let the team manage design and content in-house, keep the secure client portal connected to Fiserv, and move all four blogs to the main domain. After launch, Webflow helped drive a 164% increase in organic traffic, a 44% increase in average monthly users, and 20x more monthly visitors to product pages.

SunWest Credit Union

Hannah Riley

Creative Manager