Case Study: SmugMug increases conversions with Webflow

How SmugMug used Webflow to relaunch their website

SmugMug, a platform for professional photographers, needed a new website after its first self-hosted site became difficult and time-intensive to update. Even small edits could take days, and the team lacked a full-time owner for the site. SmugMug turned to Webflow for a faster, more flexible way to redesign and manage its website.

With Webflow, SmugMug rebuilt its site on an ambitious one-month timeline and used the Webflow CMS to manage dynamic content without developer help. The new site helped SmugMug improve performance, with a 44% decrease in bounce rate, a 52% increase in conversions, and an 18% increase in clickthrough rate. The team also said Webflow let marketers, engineers, and creatives make updates more easily and publish changes in one click.

SmugMug

Michal Pechardo

Senior Designer