Case Study: Smaller Earth Group reaches 17+ markets faster with Webflow Localization

How Smaller Earth Group uses Webflow Localization to reach audiences in 17+ markets

Smaller Earth Group used Webflow Enterprise, including Webflow Localization, to replace a custom hardcoded website setup that was difficult to update and slow to expand into new territories. Operating in more than 17 countries, the travel company needed a way to manage changing local content, support multiple brands, and let marketing teams work without relying so heavily on developers.

With Webflow, Smaller Earth Group launched end-to-end localization for 11 locales in 2 months and spun up the Spanish site in 3 hours. The company also reported more than $150,000 in annual cost avoidance for additional developer hires and a 92% international SEO score, while planning to bring all 10 branded sites onto Webflow and localize across 70+ locales in 2024.

Smaller Earth Group

Dean Maddocks

Chief Marketing Officer