Case Study: Silver Dollar City achieves faster, more effective marketing and 40% e-commerce growth with Webflow

How Silver Dollar City uses Webflow to optimize its marketing

Silver Dollar City, a regional entertainment and tourism brand, needed to move faster than its long, resource‑intensive development cycles allowed and deliver modern, branded web experiences that could compete with top retailers. To solve this, the marketing team adopted Webflow as a design and development platform, using it to build HTML/CSS/JS landing pages, a custom blog, and HTML5 ads while pairing outputs into their existing CMS.

By using Webflow, Silver Dollar City accelerated production (about two new landing pages per week), built a custom blog in roughly 20 hours, and doubled ad output while cutting development time. The measurable impact included a 40% increase in e-commerce traffic during a key sales window with conversion rate maintained year‑over‑year, social referral traffic up over 50% in a few weeks, and double‑digit gains in online advertising ROI — results driven by Webflow’s faster design-to-deployment workflow.

Silver Dollar City