Case Study: Lattice achieves faster publishing, $50K+ annual savings, and 2,280% traffic growth with Webflow

How Lattice is transforming the world of HR with a more powerful website experience

Lattice, the People Management Platform, was weighed down by a custom-built, developer-dependent CMS maintained by an expensive freelancer, which made simple marketing updates slow and costly. To remove that bottleneck the marketing and design team evaluated and adopted Webflow (Designer, CMS and Editor) so they could regain control of the site without relying on engineering.

Working with a Webflow Expert, Lattice redesigned and rebuilt their site in two months and handed ownership to marketing and design; updates that once took a month can now be published in a week or less. Webflow enabled a custom resources library via its CMS, cut developer costs (about $50,000 saved annually), and helped drive a 2,280% increase in organic traffic.

Lattice

Elizabeth Walton Egan

Chief Marketing Officer (CMO)