Case Study: Grubhub launches a viral marketing campaign in 7 weeks with Webflow

How Grubhub built a viral marketing campaign in 7 weeks with Webflow and Wondersauce

Grubhub wanted to create an end-of-year campaign that highlighted the nation’s biggest ordering trends and gave millions of diners a highly shareable brand moment. With only seven weeks to build the experience, the company needed a web development solution that could handle sharp traffic spikes and support a premium campaign.

Wondersauce used Webflow Enterprise to build the “2022 Delivered” experience around Grubhub’s goals, design guidelines, and data-driven storytelling. The campaign generated over 1.3M page views, the email had a 51% open rate, click-throughs more than doubled, and the site handled as many as 11,000 users a minute.

Grubhub

Megan Blake

Chief Operating Officer