Case Study: Code42 increases conversion rates with Webflow Optimize

How Code42 reimagined website optimization with Webflow Optimize

Code42 used Webflow Optimize to improve website optimization and deliver more personalized experiences across its high-traffic pages. The team wanted to show unique page variations to each visitor, automatically allocate traffic, and better match messaging to different personas.

Using Webflow’s AI-powered optimization, Code42 tested 76 homepage variations, integrated with 6sense and Marketo to build more targeted audiences, and adjusted calls to action based on whether a visitor had already converted. With Webflow, Code42 saw a 15% conversion rate increase on its “contact sales” and “free trial” forms, plus two thousand incremental conversions from other experiences.

Code42

Sarah Good

Senior Web Program Manager