Case Study: Bench Accounting improves SEO and speeds page publishing with Webflow

How Bench Accounting used Webflow to improve SEO and grow their web presence

Bench Accounting used Webflow Enterprise after its marketing team was limited by a headless web platform and had to rely too heavily on engineering. That dependence slowed new page creation, left the main marketing site stagnant at 150 pages for years, and made it harder to improve SEO and lead conversion rates.

With Webflow, Bench gained more control over publishing, faster speed to market, and support for more complex work when needed. Since migrating, the team has published over 450 new indexed pages in five months, a 3x increase from 150 pages, launched another 200 internal pages, and improved Lighthouse performance scores by 30%.

Bench Accounting

Corey Ferreira

Senior Growth Marketing Manager