Case Study: Hakim Group scales site production 400% with Webflow MCP

Hakim Group scales site production 400% with Webflow

Hakim Group, the UK and Ireland's largest family of independent opticians, faced the challenge of scaling and managing over 500 individually branded optician websites. Their digital estate was a chaotic mix of legacy platforms like Joomla, WordPress, and Wix, making updates impossible and erasing local brand identities impractical. They partnered with Webflow Enterprise to find a scalable solution that could deliver uniqueness at scale.

By migrating to Webflow Enterprise and leveraging its MCP (Managed Content Platform) with agency partner Demandflow, Hakim Group implemented an agentic workflow for site migrations. This allowed them to programmatically move hundreds of sites into a single, interconnected Webflow workspace. The solution increased their site production by 400%, enabling them to migrate 30 sites per month instead of just six to eight. This scalable infrastructure supports their goal of reaching 1,000 unique sites.

Hakim Group