Case Study: Freshly speeds content publishing and doubles blog traffic with Webflow

Freshly moved their blog from WordPress to Webflow to give their marketing and design team control

Freshly moved its blog from WordPress to Webflow after years of struggling with an outdated, developer-owned site that was difficult to update. The company also lacked reporting tools on the blog, leaving the team without visibility into how its content efforts were performing.

With Webflow’s visual CMS and custom code support, Freshly gave its marketing and design teams more control over content and page builds without relying on engineers. The team built its first page in a couple of weeks, doubled blog traffic, and ran frequent A/B tests across hundreds of thousands of sessions to improve lead capture and purchase flows.

Freshly

Christopher Patota

Product Manager, Content