Case Study: Cotality launches a global rebrand and builds AI-ready content operations with Webflow

Cotality launches its global rebrand in 90 days with Webflow

Cotality, a leading global property information and analytics provider, faced the challenge of executing a rapid global rebrand across four independent regional websites within 90 days without disrupting revenue. Their legacy systems, including WordPress and Squiz, lacked consistency, caused publishing delays, and offered no global governance, making the rebrand and future AI initiatives difficult. They turned to Webflow Enterprise for a solution.

By implementing Webflow's CMS and its suite of tools, Cotality consolidated its web presence onto a single, structured platform. This enabled a successful global launch on time, increased the number of contributors from 10 to over 50, and reduced publishing time from over two weeks to approximately two days. Webflow provided the necessary governance and scalability, laying the foundation for Cotality's next phase of AI-powered content operations.

Cotality