Case Study: Backbase modernizes its global website in 8 weeks with Webflow

Backbase migrates global website in 8 weeks with Webflow

Backbase, a global AI-native banking operating system, faced a significant challenge with their previous CMS, Craft, which was too restrictive and required heavy developer involvement for all updates. This created a major bottleneck, with even simple website changes taking six to eight months to complete, preventing their lean marketing team of two from quickly conveying the company's evolving vision and new AI-native positioning to the market.

By migrating their entire website to Webflow Enterprise, Backbase empowered their marketing team to make major updates in days or weeks instead of months. The solution, implemented with support from a Webflow partner agency, was completed in just eight weeks with zero SEO loss. Webflow provided the speed, flexibility, and future-proof capabilities—including AI features and A/B testing—that enabled Backbase to launch complex campaigns quickly, such as a fully interactive report built in under two weeks, dramatically transforming their digital presence to match the energy of their innovative product.

Backbase