Case Study: AutoTrader speeds up premium car storefront launches with Webflow

Autotrader launches Storefront 3x faster with Webflow

The customer Autotrader, Canada's largest automotive marketplace, faced the challenge of needing to scale high-performance, brand-specific shopping experiences for new car buyers and get to market quickly. They turned to the vendor Webflow and its Webflow Enterprise platform to achieve greater development efficiency and scalability.

By partnering with Webflow and the agency Composite, Autotrader implemented a multilingual web Storefront solution with complex API integrations. This allowed them to launch new manufacturer storefronts three times faster, reducing the timeline from three months to just four weeks. The solution also delivered significant results for Autotrader, including a 33% increase in website engagement and a 25% lift in high-intent traffic.

Autotrader