Case Study: Amazon Ads Brand Innovation Lab accelerates campaign delivery with Webflow

Amazon cuts development time by 49.5% with Webflow

Amazon Ads Brand Innovation Lab, the creative innovation hub for Amazon's most ambitious advertising campaigns, faced a challenge in scaling their production of premium ad experiences. Their rare design technologists were spending significant time on manual landing page builds, which constrained their ability to focus on higher-impact innovation work and slowed down the entire development cycle. They turned to Webflow to restructure their workflow.

By implementing Webflow, the team restructured their process so that designers could now own the build process directly. This shift freed design technologists to return to complex R&D and innovation projects. The solution delivered by Webflow resulted in a 49.5% reduction in development time, eliminated over 110 hours of manual work per build, and allowed new designers to ship pages within a week instead of a two-month onboarding period. This new efficiency unlocked new business models and positioned the team for an AI-powered future.

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