Case Study: ABM transforms its website into a growth engine with Webflow

ABM generates $200M in pipeline and cuts publishing from 3 weeks to 3 hours with Webflow

ABM, a leading facility services company, sought to modernize its brand beyond its legacy perception and transform its digital presence into a growth engine. Their old website, built on WordPress, was slow and agency-dependent, requiring weeks for simple updates and costing up to $25,000 monthly, which hindered strategic marketing.

With Webflow Enterprise and the help of partner Whiteboard, ABM rebuilt its global website with an integrated design system, giving its marketing team full control. This allowed ABM to publish content in hours instead of weeks, generated over $200 million in new sales pipeline, and achieved monthly cost savings of $25,000, while successfully shifting its brand perception.

ABM