Case Study: Star Towing achieves 30% fuel savings and 20% more jobs with TomTom WEBFLEET

Star Towing Reduces Fuel Costs by 30 Percent While Increasing Job Volume by 20 Percent or More

Star Towing, a Monroe County, Michigan towing company with 15 trucks and four locations, was losing track of vehicles, fielding too many driver calls (about 30% of inbound calls), and often sending the wrong or multiple trucks because ETAs were inaccurate. To address this, the company deployed Webfleet’s WEBFLEET platform (integrated with TomTom, Beacon and Traxxis) to improve real‑time visibility and in‑cab communication.

Using Webfleet’s WEBFLEET, Star Towing gained precise vehicle location, driver‑behavior monitoring and direct job dispatch to drivers, which reduced monthly fuel usage by more than 30% and increased daily job volume by over 20%. The Webfleet data also improved billing accuracy, lowered maintenance costs, helped catch employee theft, and allowed the company to expand its service area and revenue.

Star Towing

Jim Sottile

Owner