Case Study: Matthew Algie (UK's leading independent coffee roaster) achieves 20% rise in appointments with Webfleet

Matthew Algie - Customer Case Study

Matthew Algie, the UK’s leading independent coffee roaster, needed better visibility and dispatch for its mobile workforce (20 trainers, 40 engineers, 25 sales executives) after rolling out new back‑office software. To meet that need they chose a telematics solution built around the TomTom PRO 9100 and WEBFLEET platform, selecting Webfleet (TomTom Telematics) to provide live traffic, mapping and vehicle tracking integrated with their systems.

Webfleet implemented TomTom PRO 9100 devices with TomTom Traffic and WEBFLEET web-based telematics, integrated into Matthew Algie’s Metrix back office via the WEBFLEET.connect API so jobs are assigned and sent directly to drivers. The solution gave managers real‑time location and routing (including an iPhone app), improved resource allocation and routing, and delivered measurable impact — up to a 20% increase in sales, training and engineer appointments since installation.

Matthew Algie

Peter McGadey

Operations Director