Case Study: Krispy Kreme achieves 20% improvement in delivery time with Webfleet Solutions

Krispy Kreme - Customer Case Study

Krispy Kreme UK, operating 46 branded stores and supply points in over 400 retail cabinets, faced lost sales and damaged customer experience from early-morning late deliveries. With 11 production hubs and 33 delivery vehicles running tight schedules, Krispy Kreme needed better visibility into vehicle locations and departure/arrival times; they engaged Webfleet (using LINK tracking devices) to solve the problem.

Webfleet installed LINK units across all 33 vehicles, implemented geofenced store alerts and bespoke snapshot reports (developed with partner ConnectFleet) to provide real-time locations, traffic-aware ETAs and shared status updates. As a result, Webfleet helped Krispy Kreme achieve a 20% improvement in delivery times, faster issue resolution, increased vehicle security through out-of-hours alerts, and paved the way for fuel- and idle-time reductions via Webfleet ecoPLUS.

Krispy Kreme

Ben Povey

Logistics Manager