Case Study: Adkison Towing more than doubles daily call capacity and maximizes fleet efficiency with Webfleet

Adkison Towing - Customer Case Study

Adkison Towing, a Jacksonville towing company with a 16‑truck fleet, faced poor GPS performance and limited visibility into vehicle location, PTO usage and driver behavior—critical needs for accurate dispatching and efficient operations. The company already used the Tow123 dispatch platform but required a stronger telematics partner to provide near‑real‑time tracking and detailed fleet insights. Webfleet was chosen to address these gaps.

Webfleet implemented its WEBFLEET SaaS solution (including OptiDrive 360) integrated with Tow123, enabling 10‑second, time‑stamped location updates, in‑cab driver coaching, PTO monitoring and robust analytics. The result: Adkison Towing more than doubled capacity to handle calls (from ~55 to 100–120 calls/day) without extra office staff, improved fuel and maintenance oversight, faster dispute resolution with accurate logs, and overall higher productivity and accountability thanks to Webfleet.

Adkison Towing

Marshall Adkison

CEO