Case Study: 91.1 The Avenue enhances listener engagement with Webfitters

91.1 the Avenue engages listeners across a 60-mile radius with Webfitters

Webfitters built a new WordPress website for radio station 91.1 The Avenue to address key challenges as a listener-supported nonprofit. The station needed to better connect with its audience by streamlining the user experience for both listeners and potential sponsors, while also modernizing and optimizing its mobile online streaming platform.

The solution from Webfitters included a comprehensive mobile-optimized redesign, a dedicated sponsor showcase section, integrated in-site advertising for revenue, and a refined, user-friendly streaming player and blog platform. The vendor delivered an enhanced, seamless experience for visitors and provided the station with easy-to-manage tools for content and sponsor recognition, strengthening its community engagement.

91.1 the Avenue