Case Study: Montgomery Hair achieves fewer missed appointments and recoups lost revenue with Textlocal

SMS cuts time-wasting for local Scottish hairdresser

Montgomery Hair, a busy salon in Helensburgh, was losing revenue to missed bookings when clients forgot appointments or entered details incorrectly. To tackle no-shows they adopted Textlocal’s SMS service—using Messenger templates, scheduled appointment reminders and targeted bulk texts for promotions.

Textlocal’s solution let the salon send timely confirmation texts and segmented promotional messages, freeing staff time and cutting wasted appointments; within four days the reminders recouped £112 in would-be lost bookings. Montgomery Hair also saw stronger promotional response rates and estimates that saving just one cut-and-blow-dry a month makes the Textlocal service pay for itself.

Montgomery Hair