Case Study: SAC Electronics achieves increased ROI and customer engagement with Textlocal

Increasing ROI and customer engagement with SMS

SAC Electronics, the UK’s largest TV aerial bracket manufacturer, needed to reach a wider customer base and maximise the impact of discounted products across multi-channel campaigns. To do this they turned to Textlocal and its SMS platform as a new, instant and trackable channel to promote time-sensitive offers.

Using Textlocal, SAC Electronics sent bi-weekly “deal of the week” SMS messages to 300–400 customers; offers frequently sold out within minutes of sending. By integrating Textlocal SMS into their wider marketing SAC saw increased sales, higher customer engagement and a stronger return on investment.

SAC Electronics

Andy

Marketing Manager