Case Study: Booker achieves increased sales and 32,000 SMS sign-ups with Webex Interact's Textlocal bulk SMS software

Booker - Customer Case Study

Booker, a wholesaler and online retailer serving caterers, retailers and other businesses through more than 170 stores nationwide, needed a fast and accurate way to send time-sensitive offers, prices, promotions, and competitions to a large business contact base. Vendor Webex Interact provided the Textlocal bulk SMS software used to help Booker reach customers quickly and effectively.

Webex Interact’s solution let Booker use a keyword on Textlocal’s 60777 short code so customers could opt in by text, enabling cost-effective list growth and direct mobile marketing. The campaign helped Booker build relationships with customers, grow its SMS database to over 32,000 sign-ups, and increase sales of branded goods, with one promotion prompting a customer to order 2 pallets instead of 3 boxes.

Booker

Richard Rees

Head of Marketing Services