Case Study: Sodexo achieves greater brand awareness and B2B lead generation with WeBetter

Sodexo reaches 2.19M unique users with WeBetter

The customer Sodexo, a major food services and facilities management company, faced the challenge of increasing brand awareness for its B2B Cafeteria service and generating interest among a specific group of decision-makers. They partnered with the vendor WeBetter, which provided a creative concept and video production to address this sophisticated online promotion need.

WeBetter implemented a video campaign with a cinema-themed concept, producing a main spot and several other outputs. The campaign was highly successful, reaching over 2.1 million unique users and generating over ten thousand clicks and thirteen thousand website visits. The main video was viewed over 200,000 times, with more than half of viewers watching it to the end. This effort by WeBetter resulted in a very satisfactory number of completed forms from the targeted companies, leading to a follow-up campaign with the client.

Sodexo