Case Study: Semtex boosts consumer competition engagement with WeBetter

Semtex reaches 77,583 registered codes with WeBetter

The customer, Semtex, a young and dynamic brand, faced the challenge of running a successful consumer competition in a modern market where public engagement with such promotions is significantly lower than in the past. The vendor, WeBetter, was tasked with developing a digital strategy to promote this campaign and effectively reach the target audience.

WeBetter implemented a multi-platform solution using Meta (Facebook and Instagram) and TikTok, creating numerous posts and stories with a focus on Reels format. They leveraged long-term brand ambassadors and influencers, including a prominent Czech streamer, to promote the competition and its prizes. This approach resulted in one of the most successful consumer competitions for the brand in recent years, with a total of 77,583 codes registered and a reach of 70-78% of the target audience across the Czech Republic and Slovakia.

Semtex