Case Study: Elixir Glassware elevates Amazon branding with WeBetter

Elixir Glassware creates 13 bumpers and 39 product photos with WeBetter in 1 overnight shoot

Elixir Glassware, a line of designer glasses sold on Amazon, approached the vendor WeBetter with the challenge of creating a suite of high-end video and photo assets. The task required producing a brand video, 13 product bumper videos, and 44 photos, all within a single, overnight shooting day to stay within budget. A significant complication was the meticulous care needed for the glassware, which had to be perfectly cleaned and polished after every shot, demanding absolute team coordination.

WeBetter executed the solution by coordinating a large crew to film and photograph everything concurrently in a 17-hour overnight shoot. The resulting assets included the planned brand video and bumpers, plus 39 product photos and 5 branded photos. The collaboration was so successful that it expanded from the original scope; Elixir Glassware was highly satisfied, leading to WeBetter also editing 17 hours of footage into new product videos.

Elixir Glassware