Case Study: Bonduelle boosts Good Lunch awareness with WeBetter’s roadshow and campaign

Bonduelle reaches 4,300 visitors and 753 contest entries with WeBetter

The customer Bonduelle sought to promote and establish its new Good Lunch product line in the Czech market. The vendor WeBetter was engaged to create a live tasting campaign to generate direct consumer engagement and gather market insights.

WeBetter executed a roadshow, visiting six cities to conduct tastings and surveys, distributing 1,000 product samples. The campaign also included an online competition that drew 4,300 website visitors and 753 participants. The solution successfully provided valuable data on consumer habits for future marketing, directly introduced the product to a wide audience, and built a contact list for ongoing communication.

Bonduelle