Case Study: Backwoods Grind Coffee Company Enhances Brand Packaging with Weber Packaging Solutions' Legitronic® Labeling Software

Backwoods Grind Coffee Company upgrades branding with Weber Packaging Solutions and larger label quantities

Backwoods Grind Coffee Company, a growing coffee roaster, needed to upgrade its packaging labels to enhance its brand and support increasing demand. Their challenge was to find a more affordable way to print professional labels that matched their outdoor-themed kraft coffee bags. They were referred to Weber Packaging Solutions for a new labeling solution.

Weber Packaging Solutions printed the new labels using their new HP6900 digital label press on semigloss paper with a matte overlaminate to match the bag's texture. This solution provided Backwoods Grind with a cost-effective way to order labels in larger quantities while retaining a high-quality, professional look that reinforced their brand. The updated packaging helped the company prepare for its goals of expanding into local farmers markets and major retail stores.

Backwoods Grind Coffee Company