Case Study: Willo achieves 57% increase in conversion with Webeo

Willo boosts conversions by 57% with Webeo

Willo, an award-winning candidate screening and ID-checking platform, faced challenges communicating its unique value to different industries. They also experienced significant wastage in their top-performing education sector, where high traffic and engagement did not lead to conversions due to multiple call-to-actions and unqualified free trial sign-ups. Willo partnered with Webeo to address these issues.

Webeo implemented a solution that made 'book a demo' the only call-to-action and used IP-tracking to serve personalized, sector-specific content to education industry visitors. This included simplified homepage messaging and a tailored pricing page. As a result, Webeo helped Willo achieve a 57% increase in conversions from the education sector, along with an 80% increase in conversion rate and a 20% decrease in bounce rate.

Willo