Case Study: SmartRecruiters achieves a 393% conversion uplift with Webeo

SmartRecruiters drives 393% conversion uplift with Webeo

SmartRecruiters, a cloud-based talent acquisition suite, faced the challenge of accelerating their account-based marketing (ABM) results. Their goal was to increase conversion rates, drive more revenue from their existing customer base, and engage more quickly with ideal customer profile accounts. Despite their efforts, high-value prospects were receiving a generic experience on their website. To solve this, they turned to Webeo for personalization.

Using Webeo's personalization solution integrated with Marketo, SmartRecruiters delivered tailored content to specific high-value accounts based on their current solutions and competitor usage. This approach resulted in a massive 393% uplift in their conversion rate for demo requests. The solution also achieved a 35% increase in time on site, an 8.5% increase in pages per visit, and a 5.5% reduction in bounce rate.

SmartRecruiters