Case Study: Nativo increases conversion by 69% with Webeo

Nativo increases conversion by 69% in six weeks with Webeo

The advertising services leader Nativo wanted to improve engagement and conversion from returning visitors who browsed their site without taking action. Their challenge was that generic content was not effective for this audience, so they needed a way to target these visitors with different, more relevant messaging. They partnered with the vendor Webeo for a solution.

Webeo implemented a personalized campaign for Nativo, targeting returning visitors across five key pages with urgent, tailored copy and updated calls-to-action. The solution was rolled out to 100% of returning traffic. The results included a 69% increase in conversion, a 2.28% conversion rate for the campaign, and nine extra conversions over six weeks.

Nativo