Case Study: Moorepay achieves 200% onsite conversion uplift with Webeo

Moorepay boosts onsite conversion by 200% with Webeo

Moorepay, a UK-based provider of payroll and HR solutions, wanted to increase onsite conversion rates by delivering more relevant content based on their prospects' behavior. Their challenge was to tap into visitor behavior on their website to create a more tailored experience and move away from a frustrating one-size-fits-all approach using Webeo's personalization service.

Webeo's solution involved analyzing website traffic and implementing 18 returning visitor campaigns personalized by the product each visitor had previously interacted with. This use of behavioral data allowed Moorepay to segment their audience and present key, relevant messaging. The result was a massive 200% uplift in conversion from their website traffic, along with an 80% increase in time on site and a 20% decrease in bounce rate.

Moorepay