Case Study: dotdigital achieves 174% higher onsite conversion with Webeo

dotdigital boosts onsite conversion by 174% with Webeo

dotdigital, a provider of data-driven cross-channel marketing solutions, faced the challenge of converting more retail buyers on their website. Their generic site was not effectively engaging this key and profitable segment, despite their strong expertise in the retail vertical. They partnered with Webeo to implement a personalized experience to make retail visitors feel like a priority.

Using Webeo's firmographic data, dotdigital identified high-traffic pages and personalized them for retail visitors with tailored headlines, imagery, and solutions. They used Webeo's experiment functionality to run an A/B test, which proved highly successful. The solution implemented by Webeo delivered a 174% increase in onsite conversion from this valuable audience.

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