Case Study: Arcserve achieves 95% higher onsite conversion with Webeo

Arcserve boosts onsite conversion by 95% with Webeo in 4 months

Arcserve, an award-winning global data protection provider, faced a challenge in speaking to distinct audiences after a recent merger expanded its customer base. Their one-size-fits-all website was limiting its appeal, especially to the new key enterprise market which had different pain points. To drive online conversion, they partnered with Webeo to adopt a customer-first approach and remove the generic website experience.

The solution implemented by Webeo involved personalizing the four most high-intent pages on Arcserve's website to create a unique online journey for enterprise visitors. This tailored content provided social proof and demonstrated an understanding of the enterprise audience's specific challenges. As a result, Arcserve achieved a 95% increase in onsite conversion in just four months, along with an 80% increase in conversion rate and a 20% decrease in bounce rate.

Arcserve