Case Study: AdvancedMD achieves 39% uplift in onsite conversion with Webeo

AdvancedMD drives 39% higher onsite conversion with Webeo

AdvancedMD, a SaaS provider of billing solutions for medical practices and a part of Global Payments, faced the challenge of converting high-value leads on their website. Without personalization, their ideal customer profile visitors were not finding the key insights needed to progress in the buying process. They partnered with Webeo to implement website personalization to target these visitors with relevant content.

The solution involved integrating AdvancedMD's Marketo instance with Webeo to create personalized campaigns for prospects based on their funnel stage. This included a tailored homepage experience for visitors who had already received a demo, focusing on pricing and next steps. As a result, Webeo helped AdvancedMD achieve a 39% increase in onsite conversion, along with an 80% rise in conversion rate and a 20% decrease in bounce rate.

AdvancedMD