Case Study: WSG Group achieves 113% organic traffic growth with Webential's website redesign

WSG Group boosts organic traffic 113% with Webential

Webential redesigned the website for the WSG Group, a family-owned Australian plumbing, electrical, and roofing services business. The customer's old website suffered from poor design, confusing navigation, slow performance, and ineffective call-to-actions, which failed to generate leads and match their strong offline reputation.

The vendor, Webential, rebuilt the site using WordPress and Elementor, focusing on mobile responsiveness, clear service pathways, and consistent branding. The solution reduced plugins by 47%, added conversion-focused elements, and established a strong SEO foundation. As a result, Webential helped drive a 113% surge in organic traffic and doubled enquiry submissions for the WSG Group.

WSG Group