Case Study: Inova Air Purifiers achieves full backend independence on Shopify Plus with Webential

Inova Air Purifiers keeps SEO intact and gains full backend control with Webential

Inova Air Purifiers, an established Australian brand, required a redesign of their high-revenue Shopify Plus store. Their challenge was to achieve a sharper frontend and full backend independence for their team without disrupting the store's live performance or compromising years of built-up SEO value. They partnered with the vendor, Webential, for this eCommerce development project.

Webential implemented a solution by restructuring the theme's backend for full client control and executing a staged development process on a duplicated theme to protect the live site. The result was a successful launch with zero disruption to revenue or SEO. The Inova team gained complete autonomy to manage content without developer assistance, and the store's product pages and navigation were enhanced for a better user experience. Webential delivered these outcomes without affecting any existing apps, configurations, or search rankings.

Inova Air Purifiers