Case Study: Hills Self Storage achieves 100% SEO retention and faster bookings with Webential

Hills Self Storage preserves 100% SEO equity with Webential

Hills Self Storage, a family-run storage provider in Australia, faced challenges with their complex custom Angular website, which hindered content management and user navigation. Their goals were to migrate to a new platform without losing SEO rankings and to simplify the booking journey for customers. Webential was enlisted to handle the migration and redesign.

Webential successfully migrated the site to WordPress, implementing flawless URL mapping to preserve all SEO equity. They built a custom database for real-time inventory, created a streamlined user journey with smart filtering, and integrated add-on selections to increase booking value. The results included 100% SEO retention, a faster path to booking, higher-value conversions, and full business control over the new system.

Hills Self Storage