Case Study: UniConnect by Leverage Edu achieves 250% uplift in student attendance with WebEngage

World's first & largest online university fair platform, UniConnect by Leverage Edu, witnesses 250% uplift in student attendance

UniConnect by Leverage Edu is the world's first and largest online university fair platform, guiding over 1 million students to explore 200+ global universities. Facing low profile completions, fragmented leads from multiple acquisition sources, the need to segment ~600k+ students by preferences, and a heavy reliance on manual telemarketing to assist students across lifecycle stages, UniConnect sought a scalable way to boost attendance and engagement.

Working with WebEngage, UniConnect implemented dynamic segmentation and Journey Designer-driven, multi-channel campaigns (WhatsApp, email, SMS) with frequency capping and hyper-personalized, in-the-moment nudges to accelerate profile completion and automate university-exploration communications. The result: a 250% uplift in fair attendance, 2.5x boost in Day‑1 registrations, 28% MoM registration growth, a 16% conversion rate via WhatsApp, and a 25% reduction in telemarketing cost—while saving significant man-hours.

UniConnect by Leverage Edu

Akshay Chaturvedi

Founder