Case Study: Kapiva achieves complete customer identity resolution and unified user profiles in 8 weeks with WebEngage

WebEngage Revolutionizes Customer Identity Resolution for Kapiva in Just 8 Weeks

Kapiva, a Mumbai‑based D2C health and wellness brand founded in 2016, offers Ayurvedic supplements, juices, oils and skincare. As Kapiva scaled, fragmented data sources and an incomplete Ideal Customer Profile (ICP) created silos, duplicate records and blocked marketing automation—while migration risked losing historical events and interrupting ongoing campaigns.

WebEngage implemented its Customer Data Platform in eight weeks, migrating and deduplicating user data, mapping historical events to new user IDs, and coordinating SDK and web‑push token updates with Kapiva’s tech team under CSM oversight. The result was a seamless, no‑downtime consolidation of 360° customer profiles and channel configurations, enabling coherent user journeys, data‑driven personalization and more effective targeted marketing.

Kapiva