Case Study: N.GO achieves 6x jump in repeat purchases in one quarter with WebEngage

Virtual Drive-Thru App N.GO Witnesses 6x Jump in Repeat Purchases in 1 Quarter with WebEngage

n.go is a Riyadh-based virtual drive-thru app (founded 2021) that lets customers order and pick up food curb-side from partner restaurants. Facing high drop-offs, low repeat purchases and fragmented data, the team needed better automation, personalization and funnel visibility to boost retention and re-engage inactive users.

Partnering with WebEngage, n.go implemented Journey Designer, email/SMS, push notifications, funnels and targeted journeys (welcome and 3-day repeat-purchase flows), improved data quality, and personalized campaigns (e.g., team-based offers and pop-ups). In one quarter (Nov ’23–Jan ’24) repeat-purchase rates rose ~6x (2.3% → 13.47%), funnel time fell from 1 hour to 20 minutes, returning users grew 14.6%, and MAUs increased 32.2%.

N.GO

Ibrahim Aljurawi

Co-founder