Case Study: Hindustan Unilever boosts retail orders and app adoption with WebEngage

Unilever boosts retailer orders by 9% with WebEngage

Hindustan Unilever Limited (HUL) faced challenges in maintaining sales and engagement across its vast Indian retail network, particularly when sales representatives were absent or when retailers became dormant. To automate outreach and drive digital ordering via its Shikhar app, HUL partnered with WebEngage.

WebEngage implemented over 15 automated communication journeys using salesman attendance and retailer behavior data. The solution delivered millions of personalized, localized messages weekly, triggering self-serve orders. This resulted in a 9% uplift in orders from inactive outlets, reached over 2 million retailers, and helped digitize 1.2 million retailers via the Shikhar app, all with zero manual intervention.

Unilever