Case Study: TravelTriangle (India's leading OTA) achieves a 20% increase in returning users with WebEngage

TravelTriangle, India’s leading OTA, increases its returning users by 20% through behaviour-based targeting

TravelTriangle, India’s leading online travel marketplace founded in 2011, connects travelers with 600+ verified agents across 60+ countries. The company faced high drop-offs, lost visitors and booking cancellations and needed a way to identify why users left, detect on-site behavior and deliver timely, relevant messages via the right channels to revive and retain customers.

By partnering with WebEngage, TravelTriangle implemented lead-scoring, page-level journeys and behavior-based segmentation to trigger hyper-personalized cross-channel campaigns (SMS, push, email). These automated journeys captured high-intent users, reduced CAC to ₹400, cut destination-page drop-offs by 10%, lowered remarketing costs by 30%, increased conversions from canceled bookings by 10% and boosted returning users by 20%, driving roughly a 25% uplift in overall conversions.

TravelTriangle

Sudheer DV

Associate Director