Case Study: Thrillark achieves 60%+ increase in user engagement through email campaigns with WebEngage

Thrillark Procures over a 60% Increase in User Engagement through Email Campaigns with WebEngage

Thrillark is a Dubai-based managed marketplace (founded 2018) that curates tours, activities and skip-the-line experiences for travelers, having served over 185k guests. The company struggled with manual email processes, low engagement and conversions, a missing niche data model, limited organic growth, and high drop-offs—making repeat purchases and retention key challenges.

By onboarding WebEngage and using Recommendation & Catalog, Email, Journey Designer and Surveys, Thrillark captured real-time user events, built automated email journeys (including abandoned-booking flows), and delivered AI-driven personalized recommendations without custom APIs. The shift from acquisition to retention drove a 60% increase in user engagement, a 15% rise in repeat purchases, recovery of 10% of cart abandoners, ROI growth from ~4.5% to ~6.5–7%, and a 60% reduction in manual hours.

Thrillark

Firoz Parakkat

Co-Founder