Case Study: Testbook achieves 6X conversion growth with WebEngage

Testbook boosts conversions 6X with WebEngage

Testbook, an EdTech company in India, faced the challenge of static in-app banners that delivered low click-through rates and minimal conversion. They partnered with WebEngage to transform their engagement strategy using the vendor's platform to create interactive, gamified in-app experiences.

WebEngage's solution enabled Testbook to build custom campaigns like "Answer & Win" quizzes and "Flip the Card" games. This led to a 144% increase in CTR versus static messages and a 6X improvement in conversion rates, turning gamification into a major sales driver.

Testbook