Case Study: Tabiyat.pk achieves up to 25% cart abandonment recovery rate with WebEngage

Tabiyat.pk achieves up to 25% cart abandonment recovery rate with WebEngage

Tabiyat.pk is a Karachi-based health‑tech startup (founded 2020) that simplifies access to OTC and prescription medicines with doorstep delivery while tackling counterfeit drugs. The company’s primary challenge was high cart abandonment and the need to boost app engagement and user retention through consistent omnichannel communication.

By joining the WebEngage Startup Program, Tabiyat.pk used behavioral analysis and targeted journeys built on WebEngage, mainly leveraging push notifications and emails for events like "added to cart" and "cart page return." The campaign-focused, real-time messaging recovered up to 25% of abandoned carts and delivered an 18% push notification click‑through rate, while better dashboard insights helped the team improve conversions and retention.

Tabiyat

Asad Khan

Co-Founder