Case Study: Spinny achieves 432% uplift in test drive bookings with WebEngage

Spinny, a full-stack car buying platform, witnesses 432% uplift in test drive bookings

Spinny, founded in 2015, is an online-to-offline platform for buying and selling certified pre-owned cars in India that offers doorstep test drives and a rigorous 200‑point inspection. To grow its North Star metric—test drive bookings—Spinny faced a key challenge: lead data was scattered across touchpoints, preventing 360° lead profiles and the hyper-personalized outreach needed to recover drop-offs across the purchase funnel.

To solve this, Spinny adopted WebEngage to consolidate lead data, build micro‑segments and automate event‑triggered, multi‑channel win‑back journeys (SMS, web push, in‑app, etc.) that deliver contextual, personalized messages (including specific car details and links) while respecting DND/timezone rules. The approach drove a 432% uplift in test drive bookings and significantly improved lead engagement and conversion.

Spinny

Ramanshu Mahaur

Founder