Case Study: Speero (Saudi's largest automotive aftersales marketplace) increases revenue by 25% with WebEngage

Speero, Saudi's largest marketplace for automotive aftersales, increases its revenue by 25% using WebEngage

Speero is a Riyadh-based marketplace for new and used automotive spare parts (founded in 2017) that has served 400k+ customers and delivered 700k+ quotations. The company needed to turn anonymous visitors into signed-up users, recover high cart-abandonment rates, increase orders, and monitor user actions at scale to improve engagement and revenue.

Speero implemented WebEngage’s Retention OS—using dynamic segmentation, funnel analysis, omnichannel journey orchestration and personalization—to run targeted journeys (sign-up nudges for unknown users, a 3‑hour cart-abandonment flow, and an 8‑hour price-quotation follow-up), plus revenue mapping and control groups. The results: 25% overall revenue growth, 189% uplift in orders from abandoners, 67% of revenue recovered via cart campaigns, 139% uplift in quotation-driven orders, a 2× increase in conversions and 2× savings in man-hours (with additional gains like 4% unknown→known conversion and >3% Day‑0 orders).

Speero

Asif Khan

Marketing Manager