Case Study: Snapp! achieves 44.62% uplift in app reinstalls with WebEngage

Snapp!, the largest and fastest-growing internet company in the Middle East, witnesses 44.62% uplift in app reinstalls

Snapp!, the largest and fastest‑growing super app in the Middle East with over 40 million users, offers ride‑hailing, food, travel and payments in one place. Faced with rapid scale, the team needed to automate engagement across the user lifecycle, accurately track in‑app behavior, send the right messages at scale, and measure satisfaction to reduce churn and drive more transactions.

Using WebEngage, Snapp! implemented event‑based journeys, funnel analysis, dynamic segmentation, transactional push surveys, and couponization/gamification to personalize communication and timing. The results: 21% uplift in app sign‑ups, 44.62% uplift in app reinstalls, 13%–17% uplifts in purchase recoveries (food, hotels, flights), an 8% increase in new‑customer cab bookings, a 10.7% CTR on transactional pushes and a 60% average survey response rate.

Snapp!

Muhammad Zohaib Anwaar

Group Director - CRM