Case Study: Shaw Academy boosts revenue by 25% and doubles lesson attendance with WebEngage

Shaw Academy a leading online education platform, boosts its revenue by 25% through multi-channel student engagement

Shaw Academy, a global online education platform serving over 12 million learners, needed to engage students more effectively, accelerate freemium-to-paid conversions, and reduce churn. The company’s main challenge was delivering contextual, personalized communication at scale—mapping individual learning preferences and behaviors to timely, relevant messages without overwhelming or mis-targeting users.

Shaw Academy partnered with WebEngage to consolidate student data and deploy hyper-personalized, localized multi-channel journeys (email, SMS, push, web push, and WhatsApp) using Journey Designer and behavioral segmentation. Automated lesson reminders, behavior-based nudges for free-to-paid conversion, and WhatsApp re-engagement for missed classes drove results: a 100% increase in lesson attendance (10% uplift via WhatsApp), 25% revenue growth, and a 20% reduction in membership cancellations.

Shaw Academy

Scott Newton

Chief Communications Officer